Pipeline is a Visual Magnetics product designed and prepared for manufacturing by Nick Holland for the 2017 WantedDesign show at New York Design Week. The Pipeline concept came about from an observation that Visual Magnetics clients who ordered full-wall dry erase wall coverings did not use the lower quarter of their dry erase simply because it’s too low to the ground to access easily while working standing up. The idea was to design a wall covering option that would make the lower quarter of the wall more usable for clients. Pipeline is the answer to that problem. It features raised magnetic strips embedded underneath a highly cleanable yet textured leather alternative. This magnetic area allows users to write on dry erase layers and place them on the Pipeline afterwards, effectively removing wasted space. The dry erase layers are CNC cut into dot and pill shapes, which serve as the building blocks for many different use cases (e.g.creating calendars, gantt charts, timelines, to do lists, and more). Pipelines can be produced up to 20 feet long in a continuous section or be made into mats as an alternative to a wall covering option. They also are customizable in a large variety of colors and textures.

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Designed at: Visual Magnetics

Designed For: Visual Magnetics/NYCxDesign WantedDesign 2017

Design Timeline: December 30, 2016 to May 18, 2017

Product Launched: May 18, 2017

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